Content Strategy

Art vs. Design – A Timeless Debate

Great content is created for a specific purpose, and this purpose needs to be defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Once you have clearly defined your goals, you need to determine if a content strategy is, in fact, the best way to achieve them. Read the full article on…

The Power of Negative Space

e-commerce by digital cossacks

Same as traditional art, objects in graphical user interfaces also require negative space  – text, buttons, logos and other objects need room to breath. All good user interfaces incorporate proper white space values into all page elements from top to bottom. (…) The white space on a page can be every bit as important as the space occupied by UI elements because even empty space serves a purpose and supports…

Ecommerce Success Depends on Collaboration

Meaningful Design and the Art of Delightful UX

Delivering an integrated digital service that meets your customers’ expectations depends upon effective collaboration between your digital teams and other departments and stakeholders. From a structural point of view, there’s value in assigning a dedicated team and team leader to each major customer journey. These cross-unit teams should also include representatives from across your different channels, as well as from supporting teams such as marketing. Read the full article on…