The Power of Negative Space

e-commerce by digital cossacks

Same as traditional art, objects in graphical user interfaces also require negative space  – text, buttons, logos and other objects need room to breath. All good user interfaces incorporate proper white space values into all page elements from top to bottom. (…) The white space on a page can be every bit as important as the space occupied by UI elements because even empty space serves a purpose and supports…

Ecommerce Success Depends on Collaboration

Meaningful Design and the Art of Delightful UX

Delivering an integrated digital service that meets your customers’ expectations depends upon effective collaboration between your digital teams and other departments and stakeholders. From a structural point of view, there’s value in assigning a dedicated team and team leader to each major customer journey. These cross-unit teams should also include representatives from across your different channels, as well as from supporting teams such as marketing. Read the full article on…

The Essentials of Mobile Marketing and m-Commerce

Art vs. Design – A Timeless Debate

The use of mobile marketing and m-commerce is becoming increasingly common due to reliance on mobile devices, like smartphones. People use these devises to browse the internet and shop whilst ‘out and about’ – wherever there is network access. There are a number of benefits to selling and marketing on the mobile web. These include: reaching the widest possible audience with your digital marketing due to an increasing number of…