Content Strategy

Art vs. Design – A Timeless Debate

Great content is created for a specific purpose, and this purpose needs to be defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Once you have clearly defined your goals, you need to determine if a content strategy is, in fact, the best way to achieve them. Read the full article on blog.kissmetrics.com

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